White City

Shrewsbury, MA

THE CHALLENGE

White City Shopping Center was a 257,080sf shopping center located along the region's primary retail corridor. The well-established, but neglected asset had been under its original ownership for 40 years prior to Charter's acquisition. the in-place tenancy had lost confidence in ownership.

THE SOLUTION

Charter navigated an extensive 3-year complete repositioning of the property which brought it to its full potential as a best-in-class asset.


The redevelopment included new storefronts and facades, new and reconfigured parking lots, new circulation patterns and drive aisles, site lighting, infrastructure upgrades, monument and pylon signs, and a new traffic light linking both sides of the property across South Quinsigamond Avenue. In all, more than thirty in-line or munior anchor tenant spaces were either re-leased to new tenants, or renegotiated with tenants in place during the ownership period.

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